Check review dates. Recent reviews offer the most up-to-date perspective on a website’s service and product quality. Older reviews might reflect past issues that have since been resolved.
Scrutinize detail. Vague positive comments aren’t as helpful as specific descriptions of positive experiences (e. g., “shipping was fast,” or “customer service promptly addressed my concern”). Look for quantifiable details like delivery times or response speeds.
Analyzing Negative Feedback
Don’t dismiss negative reviews outright. Instead, analyze the *type* of negative feedback. Are multiple users reporting similar problems? Consistent negative feedback regarding shipping or customer service is a serious red flag.
Consider the response. How does the website address negative comments? A thoughtful, prompt response demonstrating a willingness to resolve issues shows commitment to customer satisfaction.
Beyond the Star Ratings
While star ratings provide a quick overview, delve deeper into the actual written comments. They offer valuable context and specifics missing from a simple numerical rating. Pay attention to recurring themes both positive and negative.
Cross-reference reviews. Compare reviews across different platforms, if available. This helps you gain a broader picture of the website’s reputation.
